Throughout the trailer there are a number of characters introduced, however these are the same characters from despicable me 2 (except for Grus twin brother). Gru is shown to be the hero and his dis-partner is Dru. The minions are Grus helpers and the victim can also be classed as Gru but yet it is Gru and his family life, when he is sitting at home cleaning or doing other family things that he would not normal do in his carer.
In this film trailer there are some typical stereotypes being shown. The woman in the film is classed as the secondary character, however she subverts to the typical stereotype as she is bossy and challenging. The men in the trailer such as Gru is seen as emotionally unintelligent which is a typical stereotype of a man and Dru is seen as quite flamboyant, which subverts the typical stereotype for men. The children such as Agnes are seen as a virtue of innocence. This is yet again a typical stereotype of children, which Agnes conforms to.
At the start of the trailer the music is quite dreamy and soft, this sets the tone of it maybe being a sad/emotional film and is touching the narrative to appeal to families. The music then changes when Grus twin brother is mentioned. This music is could be classes as vicarious/gangster music. This really highlights the change in the film and makes out that not all the film is serious. It shows that being a villain is more exciting and dangerous than his normal life. The music stops when there is dialogue introduced, however the dialogue does not give away too much information.
Gru and his brother are different. We instantly notice this because Gru has no hair but his twin brother does. Gru is seen to always wear black and his twin brother is seen to always wear white. Even when they go on a villainous outing, Gru is dressed in a black skin tight suit and Dru is in a white skin tight suit. We see that Gru is living in a normal suburban town with other people but yet his villain life style is on another island. This shows that Gru trys to keep the two lives separate.
Throughout the trailer there were many camera shots used. One camera shot that really stuck out was the birds eye view of Dru walking down the stairs to see Gru. Another camera shot that stuck out was a high angle shot/over the shoulder shot. This was when Agnes was handing Gru some money seeing as he lost his job. This shot could also be classed as a close up because all we see is Agnes' face. There were many long shots used in the trailer as well just to show us where they were and get the feel of the film. There was also a lot of medium shots used. The editing at the start of the film was slow. This was because it was showing his family life and how it can be boring sometimes but yet he loves it. Towards the middle of the trailer and end the editing pace picked up and was fast. This was because Gru was experiencing one last time what it felt like to live the life of a villain.
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