IT trailer analysis

The new film IT is a horror film. We know this because there are many genre indicators. At the start we immediately know ti is a horror film because of the tense music, this music starts at the very start of the trailer and carries on throughout the Georgie scene. Another indicator is the thunderstorm, this is because it creates tension and tension is conventional and it is pathetic fallacy. Lastly the lighting is very dark this can also been scene as pathetic fallacy.

The equilibrium is shown at the start. We can see that there are a normal family that live in a small town. We start to see more of the town when Georgie is sailing his paper boat down the street in the water. However this gets disrupted when his boat falls into the sewer. It is disrupted when the clowns face pops up in the sewer. It then returns back to the equilibrium as we have an establishing shot of the town straight after. They then show a shot of a child in a classroom, this child sees a balloon floating in the air. This is known as recognition. We then see towards the middle of the trailer a group of children looking at a map trying to repair the problem. However towards the end of the trailer we do not see or even have any clues as to how the problem will be resolved. This could be classed as an engima as the audience will be wondering how the children are going to get out of this mess and if they will come out alive or not.

Throughout the trailer there are many fade to blacks and big booms involved. These are typical conventions of a horror film and are used in many different horror movie trailers. However a unique selling point of this trailer was at the very end when we caught a split second of the antagonist. Throughout the trailer we do not see a clear picture of the anatgonist but at the end a full picture of the antagonist is revealed but it is only revealed for a second if that. This is a unique selling point because it really draws people in and makes them want to watch it to find out what IT really looks like.

We see many characters in the trailer. The main focus at the start is Georgie, we can see that he is a very young and vulnerable child who would probably do anything to get his boat back. The other character we see is Georgie's brother, he is represented as the caring and fun. This is because he made a boat for him and we see them share a hug towards the end of the scene. There are also a few other characters in the trailer that we do not learn much about but we know that they will have a big involvement in the film.